Self versus selfie: The importance of the Shadow archetype in postmodernity
Keywords:
shadow archetype; postmodernity; Jung; psychoanalysis; individuationAbstract
AbstractThe article examines how social media’s culture of idealized self-presentation deepens the subject’s detachment from psychic wholeness. Drawing on Jung’s analytical psychology, it discusses the Shadow archetype, individuation, and the dangers of repressing unconscious contents. The paper argues that integrating the Shadow is essential for authenticity and psychological well-being, emphasizing the analyst’s role in supporting this inner reconciliation in the postmodern era.
References
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FREUD, Sigmund. O Mal Estar na Civilizaçaoù, novas conferências introdutórias à
psicanálise e outros textos. São Paulo, Companhia das Letras, 2010.
JUNG, Carl Gustav. Os Arquetipos e o Inconsciente Coletivo. Petropolis, Editora Vozes, 2016.
JUNG, Carl Gustav. O Homem e seus Símbolos. 6 Ediçao, Rio de Janeiro, Editora Nova Fronteira.
Brown, D. (2009). The lost symbol. Doubleday
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